New York's beloved temaki (hand roll) concept in the Design District. Wabi-sabi interiors, fresh nori toasted to order, and creative open-style hand rolls from $8–14. Co-created with Pharrell Williams. The casual sibling to Matsuyoi upstairs.
Only you see this. What you ordered, what you'd order again, the table to ask for.
The concept launched in New York in 2019, founded by Taka Sakaeda, Jihan Lee, and Lisa Limb, three cooks who trained together under chef Masa Takayama's three-Michelin-star sushi counter.
The open-style temaki, eaten taco-style with the fillings visible, include a salmon-tomato roll built like a bagel with lox and a butter-poached Spicy Lobster hand roll with tobiko and crispy potato.
3 deals at Nami Nori
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Pharrell Williams co-backed Japanese handroll spot with a breezy beach-house vibe — bright rattan, open nori toasted to order, and hand rolls that actually taste as good as they photograph. It's the most approachable and affordable way to experience the Nami Nori / Matsuyoi concept in the Design District. Custom soy-sauce droppers and a natural-lit room make it an easy lunch or early dinner.
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